Dr. Terje Gaustad delivers keynote speech on digital consumption

Vanquish Alliance CEO/Chairman Dr. Terje Gaustad will be delivering a keynote speech at the Danish Arts Council’s conference “How Can We Improve?” in Odense, Denmark, on November 21, 2013.

In his address to the conference, Dr. Gaustad will draw parallels between how new digital market channels are utilized for improved windowing in the film and music industries. He will support his arguments with original data from a study he has carried out on digital film, music and book consumption with colleagues from BI Norwegian Business School.